AI Insights · Timothy · April 2024
Q1 2024 Performance of Top Ultracasual iOS Games in Brazil
A glance at Brazil's iOS ultracasual gaming market in Q1 2024 reveals fluctuating engagement, with insights from Sensor Tower. Download and user activity trends for the top five games show varying patterns.
Ultracasual games have continued to entertain users on iOS devices in Brazil during the first quarter of 2024. Here's a look at how the leading titles performed, with data provided by Sensor Tower.
Fill The Fridge!, published by Rollic Games, showed a strong start in downloads with numbers peaking at 8.4M in mid-January before a sharp decline to 229K by the end of March. Weekly active users followed a similar trend, starting at 15.3M and dipping to 4.8M by the quarter's close.
Kwalee Ltd's Draw it experienced a gradual decrease in downloads from 4M to 4.2M, while weekly active users showed a rebound in March, rising to 9.1M. Revenue for the game remained consistent, with a notable peak at $133K in mid-February.
Crazy Labs' Acrylic Nails! saw downloads decrease from 4M to 2.3M over the quarter, and weekly active users mirrored this pattern, starting at 10.2M and ending at 7M.
Pop Us! from SayGames LTD had a modest performance, with downloads starting at 2.2M and falling to 272K, while weekly active users also saw a decline from 4.4M to 1.6M.
Lastly, Moreno Maio's Antistress - Relaxing games experienced a dip in downloads from 1.6M to 1.1M, but weekly active users ended on a slightly positive note, growing to 790K in the last week of March from a low of 646K in late February. Revenue showed some stability with a slight uptick to $47K in the last week.
For more detailed insights on the performance of these games and others in the ultracasual category, visit Sensor Tower.
